New outline and topic

For last topic I pick, I was serch most of sources were wirten by Chinese and Chinese words, which is hard to translate. So I decide to swtich a new interesting topic.
The new tpoic is about how Apple company speed of development.  The story about Steven Paul Jobs.
The reason why I pick this topic is more and more people use apple's product, computer, Mp3, ipad, itouch, and most popular one iphone. I my country most would choose a iphone and ipad, especially yong people. It become in popular goods in people's life.
In my paper I will find the data and detials about Apple Inc, in addition, I will focus more on trend analysis.


Introduction:

Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Apple's core product lines are the iPad, iPhone, iPod music player, and Macintosh computer line-up. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the Apple I, and incorporated the company on January 3, 1977, in Cupertino, California. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to become Apple's CEO in 1996 after his company NeXT was bought by Apple Inc., and he brought with him a new corporate philosophy of recognizable products and simple design. With the introduction of the successful iPod music player in 2001, Apple established itself as a leader in the consumer electronics industry, dropping "Computer" from its name. The latest era of phenomenal success for the company has been in the IOS range of products that began with the iPhone, iPod Touch and now iPad. As of 2011,Apple is the largest technology firm in the world, with annual revenues of more than $60 billion.

Body:

initial stage:

 How the Apple inc build in 1971. What Steven Paul Jobs working?

Trend analysis:

I am going to do the 4 ratios analysis based on the calculations I have done for the past years of the Apple. The reason why I do it is to make a trend analysis and facilitate comparisons for the Apple Inc., in order to highlight the weakness and strengths of it.

Peer analysis:

The competitors are around anywhere and anytime for any field of Business.

Conclusion

Based on the most recently date of some financial ratios, it obviously shows Apple Inc. is doing a great job at this time and age compare with its directly competitor-Google Inc.  Even though the trend analysis shows, during the past few years, was not so good.